Jeonghan x Joshua ‘Dreamscape’ Mini Promotional Campaign
Project Role: Art direction, Promotional Design, Social media
Tools Used: Adobe Illustrator, Adobe Photoshop.
Project Timeline: 2 Days
A self-intiated mini promotional campaign expanding the visual identity of Seventeen’s JxJ’s first mini album Dreamscape. Inspired by the release’s explorations of dreams, time travel, and augmented reality, the campaign uses obscured imagery, translucent surfaces, and fragmented typography to question the boundary between consciousness and unconsciousness.
The visual system was adapted across promotional posters, video, environmental avertising, and social media.